SEO or Search Engine Optimization is presently evolving at a lightning speed. As 2016 is about to wind down soon, this is probably the right time to check the digital marketing landscape for the next year. 2016 experienced immense development in the field of SEO. Some of these developments will also continue in SEO Digital Trends 2017. But apart from these, there will be some other trends of SEO campaign, which will take shape in the next year. This article describes all the SEO Digital Trends 2017 that you must experience.
Optimization for the user intent: Though keywords will still have importance, but typing in the simple words will give in simple results. So, in the upcoming years, the brands have to place value on optimizing the digital contents on the basis of intent instead of specific words. For the SEO Digital Trends 2017 campaign strategy it will be necessary to:
Investigate: It is important to check the things that the users look for and that bring them to the page. Or the answers to the questions they are searching in your site.
Optimize: After gathering research data and finding out the areas, which require work, make the changes, which are required to boost ranks. On the basis of the research, describe the story of the consumer by altering the content to reflect the experience of reader.
Adjust: Continue with the analytics to check the things that are working and what are not to update those accordingly.
Richer snippets and answers: When we ask something to Google, it often displays the needed details directly in the search results. Structured data markup assists the site owners to achieve enhanced listings on the Search Engine Result Pages. Besides, this also helps the search engines to understand the website content while allowing these to display the details in such a manner, which is helpful for the users.
Increased growth of mobile: Over the past several years, the availability of mobile accessibility has reshaped SEO Digital Trends 2017 campaign. The scope of mobile search is growing fast and this is showing no signs of slowing down in near future. Traffic distribution is now shifting away from the desktop and moving towards the mobile devices. As a result, more and more sites are getting traffics from the mobile devices.
Cross channel marketing: Though the terms multi-channel marketing and cross channel marketing almost sound similar, but in reality, these are very much different. The term cross channel means using several channels to market the brands in a completely integrated manner. On the other hand, multi channel marketing is all about establishing a presence on different platforms. In fact, it can be said that cross channel marketing is an extension of multi-channel marketing.
Voice search is considered as the next big thing: Voice search is there in the tech industry for several years as the part of SEO And Digital Trends campaign. But at present, it has become one of the fastest growing options of search. But the voice search facility is expected to go above in 2017 beyond voice recognition and it will get converted into voice understanding.