Driving sales through Email Marketing was not a cake walk ever. But one can make the marketing tactic work for the business by tailoring all your emails as per the requirement of your customer.
Here come a few important tips to get the process started:
Expand the base of purchasing clients:
More active customers are similar to potential sales. To keep on obtaining more active clients and incent visitors to the site to sign up for the email newsletter so that they can get information on the exclusive deals as well as the first dibs on the new merchandise. The sign-up form must be prominent on the homepage. Also add the email sign up form to other mediums like as your blog or Face book page.
Integrate the email marketing with one eCommerce platform:
Selling products on the web must not be complicated or stressful. There are a number of eCommerce service providers, which one can integrate easily into the email marketing campaigns. Popular plug-in like Woo Commerce, Zen Cart, Magento, Open Cart and many other can actually yield instant benefits. For example, by integrating a customized purchase button in the e-newsletter, the readers will be able to purchase products in just a few clicks and therefore they will be added to the company’s email subscriber list automatically so that you can communicate with the clients on the basis of the products they prefer.
Be significant by segmenting:
Try to send email to the segment, which has been highly engaged and also considered as “frequent” purchasers of the services or products. Just send the potential clients an exclusive offer. Open rates are prone to peak at night, early in the morning or during the lunch hours.
Be mobile ready:
Mobile shopping has gained immense popularity in the recent time. As the clients are more comfortable now to make purchases from the mobile devices, make sure to factor this experience of mobile buying into the email campaigns. Some of the popular tactics to consider here are: one click purchase functionality, using more visual contents and mobile responsive templates.
Offer a remarkable experience:
Nobody likes to sit through numerous clicks to purchase a single product. While it comes to plan the email campaigns, you must have the user experience in concentration by decreasing the friction points. Also consider that the aesthetics and landing page messages must match with the Email Marketing content. Remove all the irrelevant fields from the form and the navigation elements on the purchase pages. Doing these things, you will be able to experience more repeated clients and fewer abandoned carts.
Be particular about the call to action:
Concentrate on a single call to action while it comes to driving sales. For instance, in the email newsletter, be really specific about the value to the subscribers and the thing they will experience, while they click on the call to action. Keep in mind to test the call to action as even a single change of word can lead to double-digit conversion improvements.